I am often asked what I do for a living.  When I mention the fact that I am a Financial Planner, a curious glazed look falls upon the enquirer and they fall silent.  Some brave souls will ask you exactly “what does that mean, what exactly do you do?” but others just nod or might say “are you selling pension and investments, is that it?”.

 Financial Planning is just not sexy enough and we don’t want to engage with it because we

  • Are somewhat afraid for our financial future and do not want to go there or

  • Find the subject boring and intimidating with no relevance to the here and now or

  • Are afraid of the gaps that might be uncovered and do not want to make the sacrifices to close these gaps or

  • Find planning for the future a really difficult thing to do and do not know where to get the help that is needed.

Behavioral & Emotional Barriers

So, you can see there are a myriad of emotion, fears, concerns, aspiration, arrogance and ignorance all at play in preventing a person mapping a financial plan for the future.

Have a Plan

The starting point to any successful outcome is to have a plan.  Without one, we are talking about wishes and dreams.  With one, these dreams and wishes and can become reality and you are in control of making that happen.

Huge Challenge—Present Consumption versus Future Gratification

Financial planners have a huge challenge in dealing with clients.  The issue is that we are often not actually adding value to the person sitting in front of us today.  Instead what we are doing is adding value to a future version of that person.  This can be a long time down the road in twenty, thirty or even fifty years’ time. That is a huge challenge. We encourage our clients to think about circumstances that seem a lifetime away.  We are trying to impose future thinking on client’s who rightly want to live every day in the present.

Financial Planning is?

Whether you have a specific goal such as saving for your children’s third level education or you simply want the peace of mind that comes from knowing your financial well being for the future is secure, financial planning is the way forward. You see Financial Planning is the science of planning your finances for the future to match your lifestyle needs.

We can explain to people the opportunities and risks to their lives with sophisticated analysis of the decisions they are making today.  We can ground the future, in the present.  We can demonstrate the dramatic impact what the solid decisions made today will make tomorrow, next year and every year for the rest of their lives.

Talk to us now on 091 520608